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Product bundling and inequity aversion
- 来源：
- 学校官网
- 收录时间：
- 2024-12-27 16:22:53
- 时间：
- 2024-12-31 10:00:00
- 地点：
- 延安路校区旭日楼310室
- 报告人：
- Sandun Perera
- 学校：
- -/-
- 关键词：
- product bundling, inequity aversion, pricing strategy, consumer surplus, social welfare, cost disclosure
- 简介：
- Consumers perceive prices as unfair when a firm's profit margin is disproportionately high relative to the consumer surplus. This paper studies the impact of consumer inequity aversion on a firm's optimal product bundling and pricing strategy, as well as its implications for consumer surplus and social welfare.
- -/- 30
报告介绍：
This paper examines how consumer inequity aversion affects a firm's optimal product bundling and pricing strategy. It reveals that bundling high-cost products can mitigate consumers' perceptions of price unfairness and increase their willingness to pay. The study also finds that bundling can improve inequity-averse consumers' welfare and suggests that legislative bans against bundling might not be advisable. Further, it examines the implications of cost disclosure and how it can align with both firm profits and social welfare.
报告人介绍：
Sandun Perera is an Associate Professor of Business Analytics and Operations in the College of Business at the University of Nevada, Reno. He received his Ph.D. in Operations Management as well as an MBA and an M.S. in Supply Chain Management from the Jindal School of Management at the University of Texas at Dallas. He also holds a Ph.D. in Financial Mathematics, and Master of Science degrees in Statistics and Applied Mathematics, and in Mathematics from Florida Atlantic University. He earned his B.S. in Finance, Business, and Computational Mathematics with first-class honors from the University of Colombo, Sri Lanka. His research broadly focuses on Supply Chain Management, Disruptive Technologies in Operations Management, Healthcare Operations Management, and interfaces between Operations and other functional areas in business.
